Web Site of the Department

Head of Department: Perran Akan

Professors: Perran Akan, A. Bulent Himmetoglu*, Bike Kocaoglu*, Meral Korzay*, Bilge Koksal*, Sevgin Akis Roney,

Associate Professors: Irfan Arikan*, Bengi Ertuna

Assistant Professors: Maria Dolores Alvarez, Kivanc Inelmen

Instructors: Ali Serdar Balaban*, Birsun Birturk*, Ibrahim Buyukyuksel*, Yavuz Durmus*, Idil Evcimen, Hami Fidanoðlu*, Cuneyt Argun Genc, Dilek Gultekin*, Banu Yilmaz Hanedar*, Semine Ongay*, Mehmet Onkal*, Gokce Ozkarar*, Duygu Salman Ozturk, Pinar Sayit*, Ilker Unsever*, Dilek Yarcan*

*Part-time

The Department of Tourism Administration aims to educate and train students for managerial positions in the field of tourism.

The department program offers professional courses which are complemented by courses in economics, finance, marketing, management, communication, behavioral sciences, food and beverage. An industrial training period of minimum 120 workdays during summer months is part of the study. Lectures and seminars conducted by leading practitioners are incorporated into the program to familiarize the students with the industry. Proficiency in a second language in addition to English is also an aim of the program.

Integration with the industry is attained by joint training projects that are of mutual benefit to students and the members of the tourism industry. The research projects assigned to the students during the course of the program are instrumental in developing a theoretical framework. Field studies expose students to the actual operational structure of the industry as well as giving them a chance to make contact with the employers of the service sector.

UNDERGRADUATE PROGRAM

TOTAL: 152 credits

COURSE DESCRIPTIONS

TRM 101 Introduction to Tourism Industry (Turizm Endustrisine Giris) (3+0+0) 3
Tourism history and introductory principles as: Tourism in perspective; cultural tourism; sociology of tourism; tourism psychology and motivation as to the different features of the total tourism product. Total tourism product such as accommodation units, leisure and recreation facilities; transportation, travel, cultural activities, supporting services as insurance, banking etc. Planning, development and economics of tourism. Cases on tourism practices and philosophies as to past, present & future.

TRM 106 Anatolian Civilisations (Anadolu Uygarliklari) (3+0+0) 3
The importance of the Anatolian cultural heritage. Races and cultures that lievd in Anatolia. Paleolithic and neolithic eras in Anatolia. Chalcolithic culture and Bronze Age. Assyrian trading colony period and history of the Hittites and Phyrigians and the culture of Urartians. Ancient regions of Anatolia during Greek and Roman times. Istanbul through the ages. Museums and site visits are organized as field trips to complement the course.

TRM 111 Economics I (Ekonomi I) (3+0+0) 3
Demand and supply, elasticity, price controls, marginal utility and indifference curve analysis, production and costs, market structures, determination of wages, return on capital.

TRM 112 Economics II (Ekonomi II) (3+0+0) 3
Nature of income and national income determination, employment, money and banking, fiscal and monetary policy, international trade theory and balance of payments, economic development, economic system, the general structure of Turkish economy.

TRM 123 Professional Communication (Profesyonel Iletisim) (3+0+0) 3
Emphasis on correct usage of grammer, spelling and punctuation and effective writing skills for users of English as a foreign language. Instruction in outlining, composing the first draft; writing and revising; and editing.

TRM 124 Business Communication (Is Iletisimi) (3+0+0) 3
Effective speech and writing traits; the importance of written communication in the changing paradigms of today's business world. Focus on types of communication with respect to mass communication and electronic media and their use in the business world. Letter and report; communicating in meetings; communication over the telephone. Lectures on communication ethics, interviews, oral presentation, listening and empathy.

TRM 131 Principles of Management (Yonetim Prensipleri) (3+0+0) 3
Principles of managerial practices, planning, organizing, directing and controlling, proper methods and techniques to increase managerial effectiveness and efficiency. Classical and modern approaches to management. Case histories for illustrating problems in managing organizations.

TRM 132 Introduction to Law (Hukuka Giris) (3+0+0) 3
Social relations and law; different legal systems (common law - equity and European law); branches of law (public law - private law); source of law; application of law and interpretation; rights (acquisition of rights and bona fides; exercise of rights and good faith); capacity; mentally disordered persons and minors. Personal status; domicile.

TRM 141 Introduction to Psychology (Psikolojiye Giris) (3+0+0) 3
Introduction to the science of behavior including study of motivation, learning and remembering, perception, intelligence, personality, abnormal behavior and social psychology. Research methods and experimental design in psychology.

TRM 151 Business Mathematics (Isletme Matematigi) (3+0+0) 3
Basics of algebra, linear equations, inequalities, functions and graphs, systems of equations, exponential and logarithmic functions, limits and continuity, the derivative, applications of the derivative with specific examples from the service industries.

TRM 153 Introductory Computing for Business (2+0+2) 3
(Isletmelerde Baslangic Duzey Bilgasayar Kullanimi)
Introduction to computer concepts within the framework of business applications. Introduction to electronic data processing. Survey on different operating system principles. Utilization of package programs widely used (word processor, data base, spread sheet). Integration with applications during lab sessions.

TRM 156 Introduction to Probability and Statistics (3+0+0) 3
(Olasilik ve Istatistige Giris)
Basic concepts of probability. The role of statistics in scientific inquiry. Descriptive study of the data. Intuitive reasoning behind the basic principles and techniques of statistical analysis. Discrete and continuous distributions. Introduction to the hypothesis testing.

TRM 162 History of Civilizations (Uygarliklar Tarihi) (3+0+0) 3
Study of different civilizations from antiquity to the present. The culture produced within the framework of western civilization, with respect to art and literature. The importance of past and present civilizations in the shaping of modern thought.

TRM 223 Accommodation I (Konaklama Yonetimi I) (3+0+0) 3
Types of accommodations, structure of the organization, staffing and physical layout of facilities; introduction to various departments of the different accommodation units. Orientation tours and application at different types of accommodations.

TRM 224 Accommodation II (Konaklama Yonetimi II) (3+0+0) 3
Time sharing, resort and condominium management techniques. Operation of resort hotels and condominiums emphasized as resorts of various types, seasons and economic levels. The promotion of business, the provision of facilities; services and guest entertainment; the selection, training and direction of employees compared to time sharing accommodation facilities and to its organizational makeup.
Prerequisite: TRM 223.

TRM 231 Financial Accounting (Finans Muhasebesi) (3+0+0) 3
Introduction to accounting information system. Identifying, recording, summarising of economic transactions. Theoretical framework of accounting, generally accepted accounting principles and assumptions. Complete accounting cycle and book keeping aspects; accrual accounting, end-of-period assumptions and preparation of financial statements.

TRM 232 Managerial Accounting for Tourism Industry (3+0+0) 3
(Turizm Endustrisi icin Yonetim Muhasebesi)
Financial statements of different types of establishments in tourism industry; uniform system of accounts for hospitality industry and unique characteristics of hotel financial statements. Preparation of accounting information for managerial decision making purposes. Introduction to models and techniques for managerial decision making using accounting information; ratio analysis; funds flow statement cost-volume-profit approach; budgeting; investment analysis.
Prerequisite: TRM 231.

TRM 234 Management of Human Resources (3+0+0) 3
(Insan Kaynaklari Yonetimi)
Functions of human resources management; human resource planning, job analysis, job descriptions, job specifications, job design, recruitment, selection, orientation of new employees, training and development, performance appraisal, wage and salary management, job evaluation, discipline.
Prerequisites: TRM 131, TRM 141.

TRM 251 Quantitative Techniques (Kantitatif Teknikler) (3+0+0) 3
Population and sample, frequency distributions, measures of central tendency, measures of dispersion, introduction to probability, decision tree, discrete and continuous probability distributions: binomial, poisson, exponential and normal distributions; sampling theory; statistical estimation and confidence intervals, statistical decision theory and tests of significance.
Prerequisite: TRM 156.

TRM 253 Information Systems for Tourism Industry (3+0+0) 3
(Turizm Endustrisinde Bilisim Sistemleri)
Evaluation and appraisal of organization systems currently in use and the development of new organization systems for the service industries with reference to information concepts, Hotel/Travel/Airline computer systems. HIS reservation models, reservation networks and HIS accounting; rooms management and general management modules.

TRM 254 Research Methodology (Arastirma Metodolojisi) (3+0+0) 3
Research design; hypothesis development; sampling; data collection methods; design of survey instrument; hypothesis testing: univariate and multivariate data analysis methods; experimental design; qualitative research methods and research report preparation. Students will be required to undertake a research project, including SPSS applications.
Prerequisite: TRM 251.

TRM 263 Principles of Marketing (Pazarlama Prensipleri) (3+0+0) 3
Core concepts of marketing, marketing management, marketing organizations and the marketing environment with special emphasis to services. Analysis of characteristics of the consumer and organizational markets, challenges created by the rapidly changing environmental factors, and marketing problems along with the basics of strategy formulation. Case studies in order to better involve students in the identification and the solution of the marketing problems.

TRM 282 Travel Agencies and Tour Operators (3+0+0) 3
(Seyahat Acentalari ve Tur Operatorleri)
Classification of travel and trade operations. Functions of tour and operations on a yearly basis. Different types of local tour operators in Turkey: purchasing, marketing operations. Travel packages.

TRM 301 Ancient Cities and Tourism (Eski Kentler ve Turizm) (2+0+2) 3
Introduction of cultural tourism products based on historical resources. Creation of theme projects as tourism products within a historical setting, visual presentation of various theme parks. The study of history and archeology of Istanbul by slide presentations and sightseeing.

TRM 307 Anatolian Mythologies (Anadolu Mitolojileri) (3+0+0) 3
Mythology as a source of knowledge on past civilizations. The psychological, religious and social dynamics of myths. Tools to understand mythologies. Anatolian and Near-Eastern origins of Greek myths. Refrection of myths in art.
Prerequisite: TRM 106

TRM 311 Tourism Economics (Turizm Ekonomisi) (3+0+0) 3
The role of economics in tourism development. Macroeconomics and microeconomics theory and applications from problems of community resource allocation, with particular attention to the problems of multiple use of community resources and to the conflicts between private and public goals.
Prerequisite: TRM 111, TRM 112

TRM 315 Cruiseline and Marina Operations (3+0+0) 3
(Kruvazyer Tasimaciligi ve Marinalar)
Relationship between tourists and modern passenger shipping providers, overview of cruise industry, relationship to other segments of the tourism industry; operating and marketing procedures, ship profiles, itineraries, and ports of call. International regulations. The service intensive nature and resulting challenges of operations and management. Exploration of career opportunities.

TRM 334 Tourism Law (Turizm Hukuku) (3+0+0) 3
A basic grounding in the fundamentals of hotel and restaurant management that effect legal rights and responsibilities. Emphasis is on recognition of issues and organization of solution in a logical manner with case studies.
Prerequisite: TRM 132

TRM 335 Introduction to Finance (Isletme Finansina Giris) (3+0+0) 3
Techniques for determining the worth of financial assets, the trade between risk and return, financial institutions, financial analysis, financial forecasting and the optimal financial strategy.
Prerequisite: TRM 231.

TRM 336 Organizational Behavior (Orgutsel Davranis) (3+0+0) 3
A survey of concepts and theories seeking to understand and explain individual and group behavior in organizations. Perception, motivation, leadership and group dynamics applied to the organizational settings, learning and organizational behavior modification, job attitude and satisfaction, conflict management, managing organizational change and stress.
Prerequisite: TRM 234 or consent of instructor.

TRM 338 Adventure Learning in Management (1+0+4) 3
(Yonetimde Seruvenle Ogrenme)
Acquiring core managerial competencies such as problem solving, decision making, innovation, creativity, developing team spirit, project management, risk management by live eþperiences through adventure learning technique.
Prerequisite: Consent of instructor.

TRM 342 Interpersonal Communication (Bireylerarasi Iletisim) (3+0+0) 3
Information about the concepts of interpersonal communication and understanding of "self" and interpersonal communication skills. Transactional analysis, basic guest (customer) relations, listening skills, verbal communication, paralanguage, kinesics and proxemics, leadership in gorup communication and communication in group process. Lectures and experimental group exercises where the students get feed back from each other.
Prerequisite: TRM 141

TRM 361 Service Marketing (Hizmet Pazarlamasi) (3+0+0) 3
Management of the marketing function with special emphasis on the requirements of service organization, application of marketing concepts, methods and techniques in the service industries, uses and limitation of various promotional forces such as advertising, field selling, merchandising and sales promotion in the service industries. Case studies in the selected areas.
Prerequisites: TRM 131, TRM 263.

TRM 363 Service Quality Management (Hizmet Kalitesi Yönetimi) (3+0+0) 3
A general view of quality, dimensions of service quality, diagnosing service quality failures, measurement of customer satisfaction with services, cost of quality, planning for and managing service quality.
Prerequisite: TRM 131 or consent of instructor.

TRM 366 Investment Management (Yatirim Yonetimi) (3+0+0) 3
Introduction to basic capital budgeting and investment appraisal techniques. Basic components of a complete feasibility study: Business concept development, assessment of industry trends, preparation of marketing plan, prepration of management and organization plans, financial statement projections, cash flow statements, application of investment appraisal criteria, sensivity analysis, preparation and presentation of feasibility report. Application of the investment appraisal model to tourism investment projects.
Prerequisite: TRM 335.

TRM 368 Promotion of Services (3+0+0) 3
(Hizmetlerin Pazarlama Acisindan Tanitimi)
Personal sales, advertising, public relations and sale promotions in connection with the services industry. Use of globally accredited cases to demonstrate theoretical principles. Application of concepts to real market conditions through class projects.
Prerequisites: TRM 361.

TRM 371 Food Science and Nutrition (Yiyecek Bilimi ve Beslenme) (2+0+2) 3
Scientific study of food regarding its chemical nature, physical properties and nutritional composition. Nutrition as the study of food and its utilizaiton by the body. Nutrients, basic physiology, enzymes and digestion, food and energy. Food poisoning, food preservation, food additives and labelling.

TRM 374 Computerized Tourism Systems and Applications (2+0+2) 3
(Bilgisayarli Turizm Sistemleri ve Uygulamalari)
The use of information technology and CRS (computerized reservation systems) in tourism. Travel information manual; geographic travel regions; timetables and schedules; ticket reservation changes; fare quotations, passenger files. Hotel and rent a car availabilities, bookings and sales.

TRM 375 Food Services Management (Yiyecek Hizmetleri Yonetimi) (2+0+2) 3
Explanation and analysis of the internal workings of a food service management in business, industry and health related facilities. Presentation and analysis of food service organization structures, job descriptions, internal controls, internal system design, specialty food service equipment considerations. Analysis of the factors in the context of areas such as hotels, airline catering, other transport catering, educational institutions and contract food service management. Field visits to above mentioned types of operations. Preparation of term papers on different types of operations.
Prerequisite: TRM 234.

TRM 377 International Cuisines (Uluslararasi Mutfaklar) (2+0+2) 3
Basic food and beverage preparation and production techniques used in professional operations. Characteristics of various well known international cuisines. The terminology of food production, professional kitchen equipment; new technologies for food production. Laboratory sessions and field trips.
Prerequisite: TRM 371 or consent of instructor.

TRM 384 Transportation Systems (Ulasim Sistemleri) (3+0+0) 3
Analysis of passenger transportation systems. Historic and current developments; components, functions, demand characteristics, social and economic aspects, impact of public and international regulation; interrelationship with other tourism sectors, air transportation organization, ticketing. Models of transportation, tour operation and transportation. Importance of airline transportation in tourism; types of carriers, tickets and promotional fares; reservation procedures through computers; recent applications; passenger handling in airports and seaports.

TRM 392 Sanitation and Hygiene (Sanitasyon ve Hijyen Kurallari) (2+0+2) 3
The importance of sanitation in hotel operations. Food and beverage microbiology. Personal hygiene of staff. Cleaning and maintaining food production and service equipment and facilities. HACCP concepts and applications.

TRM 402 Special Interest Tourism (Ozel Ilgi Turizmi) (3+0+0) 3
Newly emerging tourism activities that are heavily based on individual preferences and diverse life styles. Rural tourism, cultural tourism, heritage tourism, educational tourism, health tourism, senior tourism.

TRM 403 Environmental Issues and Tourism (Cevre ve Turizm) (3+0+0) 3
Fundamental principles of air, water, soil and noise pollution and effects of environmental pollution on public health. Interrelations between environmental pollution on coastal and urban areas and on tourism. Case studies from different touristic areas of Turkey and abroad.

TRM 405 Conventions and Special Events in Tourism (3+0+0) 3
(Turizmde Ozel Etkinlikler ve Kongre Turizmi)
Event tourism, its impact on tourism economy; Trends and consumer research; destination planning and marketing; planning and marketing for individual events; convention planning and functions of convention bureaus and their impact in destinations development. Case studies on special events.
Prerequisite: TRM 361.

TRM 406 Consumer Behavior (Tuketici Davranisi) (3+0+0) 3
Factors affecting purchase-related consumer decisions. Personal and external factors that have impact upon the consumer decision making process, attitude formation and attitude change, communication, adoptation of innovations and brand loyalty. Various views on the individual in the marketplace, and models of consumer decision making with a heavy emphasis on services. Application of consumer behavior in strategic planning of profit and nonprofit organazations and issues related to consumer trends, global markets, consumer protection and ethics in consumer behavior.

TRM 407 Recreation and Leisure Management (2+0+2) 3
(Eglence, Dinlence Yonetimi)
Introduction to fundamentals of recreation and leisure. Modern, post-industrial society and importance of leisure. Private and public recreation. Programming recreational activities. Leadership in recreation.
Prerequisite: TRM 234, TRM 336.

TRM 408 Operations Research for Service Industry (3+0+0) 3
(Hizmet Endustrilerinde Yoneylem Arastirmasi)
Introduction to modeling concepts and operations research techniques as quantitative decision making tools. Topics include linear programming, duality, sensitivity analysis, transportation and assignment problems, network models and case studies from the service industries. Queuing, simulation.
Prerequisite: Senior standing or consent of instructor.

TRM 409 Professional Ethics (Meslek Ahlaki) (3+0+0) 3
Introduction to professional moral values and social responsibility issues including; equal employment opportunity, discrimination prevention, service quality concerns, fair treatment of employees, employee and client privacy, honesty in public relations, post-service operations, sensitivity to community demands and attitudes.
Prerequisite: Senior standing or consent of instructor.

TRM 413 Tourism Destination Development (3+0+0) 3
(Turizmde Yeni Varis Noktalari Olusturma)
Indentification, interpretation and commercialization of various resources as tourism products to create destinations of travel. Blending of foundations of tourism, research methods, travel geography and business concepts to form travel destinations.
Prerequisite: Senior standing or consent of instructor.

TRM 431 International Organizations (Uluslararasi Kuruluslar) (3+0+0) 3
Utilization of the systems approach in analyzing an international organization; structure, influence and operation of such international organizations as United Nations, WTO, IMF and World Bank Group. The international monetary system and the European Monetary Union. Integration and regional integration. Special international topics related to tourism and their treatment at the international level: Sustainable development, terrorism, global tourism ethics, cultural heritage.

TRM 435 Diversity Management (Farklilik Yonetimi) (3+0+0) 3
Place and importance of diversity management in management systems. Managerial competencies needed for diversity management. Impact of diversity management on corporate performance.
Prerequisites: TRM 336 or Consent of Instructor.

TRM 436 Corporate Consultancy (Kurumsal Bazda Danismanlik) (1+0+4) 3
Diagnosing managerial problems in companies. Problem solving process. Consultancy competencies. Ethical issues in consultancy. Consultant-client relations. Preparation and writing of the consultancy report, through internship and job-shadowing in a consulting firm.
Prerequisites: Senior standing or consent of instructor.

TRM 437 Airline Management I (Havayolu Yonetimi I) (3+0+0) 3
Aviation history. Micro-level commercial airline functions, civil aviation organizations, operation of airlines. Cooperation and competition in airline business; production of a seamless product. Players and their interaction in the service chain. Political, economic and social environments affecting the airline industry, legislations controlling civil aviation, air service agreements, settlement systems, distribution mechanisms, hubs and spokes, alliances. Customer loyalty programs, yield management and fleet planning.

TRM 438 Airline Management II (Havayolu Yonetimi II) (3+0+0) 3
Global and macro-level commercial airline industry functions, main concepts in airline industry. Electronic commerce, customer relations management, reservation techniques; overbooking, deniedboarding and compensation mechanisms. Regional airlines, cargo and charter services. Labor relations in aviation, lowcost airlines, airline privatization issues, aviation insurance, security and airport relationships. Dimensions of transport in relation to tourism industry service chain, travel trade and hotel management.

TRM 439 Travel Geography (Seyahat Cografyasi) (3+0+0) 3
Physical features of continents, natural resources, mountains, rivers and lakes. Main capital cities. Principal tourists attractions: places, regions and localities at certain destinations. Air, land and sea transportation modes. Planning and preparation of itineraries, time differences, the international date line, total travel time. Important local currencies, maps for practical training.

TRM 465 Topics in Tourism (Turizm Konulari) (3+0+0) 3
A wide range of topics on different types and modes of travel and related travel organization systems such as adventure travel, special airport services, domestic tourism, interest travel, student and youth travel as well as corporate travel market; congress organizations; cruise market operation; group travel as well as procedures by submission and analyses of cases by specialists of the respected fields.
Prerequisites: Senior Standing or Consent of Instructor.

TRM 468 Property Management and Maintenance (3+0+0) 3
(Turistik Isletmenin Bakim Onarim Yonetimi)
The role of the property manager; present expenses and long term trends; leasing and contract maintenance; Equipment replacement policies; Planning a systems approach; staffing requirements; other related topics as waste and trash removal and disposal; security (fire, guest employer and energy saving devices); future lodging engineering systems.
Prerequisite: TRM 234.

TRM 472 Business Strategy (Isletme Statejisi) (3+0+0) 3
Concepts and methods for the development, evaluation and implementation of business strategies. Important topics will include analyzing the external environment, identifying and selecting a strategic competitive advantagte, portfolio analysis and formal planning systems. Case studies will be used to illustrate some of the concepts and alternative strategies.
Prerequisite: Senior standing or consent of instructor.

TRM 474 Tourism Safety and Security Management (2+0+2) 3
(Turizmde Guvenlik Yonetimi)
Safety and security measures and its operational procedures in air travel, cruise ships, hotels. Safety hazards, fire safety, food-borne illnesses and infection and infection diseases, medical emergencies and terrorism and the necesssary insurance selection policies as to the above hazards.

TRM 476 Internet Marketing (Internette Pazarlama) (3+0+0) 3
Inrternet as a commercial medium and its use in the tourism industry. Main areas to be covered (major topics) will include the development of the internet, social and the marketing changes brought by its utilization of the world wide web for communications, promotion, advertising and distribution.
Prerequisite: TRM 263 or consent of instructor.

TRM 492 Tourism Research Topics (Turizmde Ozel Arastirmalar) (1+0+4) 3
Master term project preparation in a field of interest as:
Tourism policy, destination marketing, culture tourism, travel agency operations, consumer preferences in tourism; cross-cultural non-verbal communication in tourism and other similar related topics.
Prerequisite: Consent of instructor.

Summer Training (Yaz Staji)
The internship provides students with the oppurtunity to work within a company environment for a total of 120 workdays.

Web Site of the Department

BU Main Page - Academics - Administration - Admissions - Students - Research - Library - Services

Contact Information Bogazici University 34342 Bebek, Istanbul Tel: 0212 359 54 00